Numerous secular trends have shaped the economy and have influenced the behavior of consumers in the last decade. One of the areas that continues to show promises is at the intersection of financial services and technology. An increasingly digital world will help to propel this sector for years.

Investors will not fight to find Fintech shares Invest in. But there is a company with a strong position between traders and consumers who deserve a closer look, especially because their actions are currently trading a 79% discount on its peak (April 2).

Here is the action to buy the fist in April for investors seeking to get an exhibition at Fintech on their portfolios.

It does not usually find a company that adapts to two completely different audiences. This is exactly what Block (NYSE: XYZ) He does it. Its square segment serves merchants with various trade tools, while App Cash is a personal finance application for people. Both have experienced a quick adoption.

In the fourth quarter of 2024, Square published Gross benefit 12% growth in year -on -year. This segment managed a gross payment volume of $ 59 billion during the period, 10% more than the fourth quarter of 2023. The gross cash profit profit increased by 16% better. Executives are focused on increasing payment tanks on the platform.

However, there are concerns about competitive forces. Analysts at Morgan Stanley He said that Square is renouncing the market share to his rivals in space. Traders may be more demanding depending on the price or amplitude of offers, but the field is certainly busy.

The Cash App, on the other hand, currently has 57 million active monthly users. This is a big figure. The problem, however, has not changed in four consecutive quarters. The bright point is that penetration of cash app accounts is increasing.

Management is still hopeful, as you could expect. In investment presentation of the quarter quarter of the company of 2023, it was revealed that they believe that Square (total market of $ 130 million of total profit) and the application of cash ($ 75 billion) are looking at massive opportunities. These figures have expanded considerably every three years, so they could be higher in the future. This provides long -term optimism investors.

Regardless of what the recent trends can tell us, investors will not fight to become the business. Here are some reasons to favor the block, as well as the growth potential mentioned above.

First, as a critical financial partner for its merchant and consumer base, the company’s various offers are certainly essential in the daily life of its customers. Consequently, there are probably the switch costs present.