Should You Forget Amazon Stock? Why these unstoppable stocks are better buys


Investors have long marveled at the resilience of Amazon. Despite its massive size, it has continued to return with high levels of growth amid its leadership in e-commerce, cloud computing and, more recently, artificial intelligence (AI).

However, with a market capitalization now at more than $2.3 trillion, it is likely approaching a point where high-percentage growth will become more difficult. Therefore, investors may want to consider other consumer-oriented stocks that can more easily convert the market’s potential into faster growth. The following two stocks have the potential to generate higher returns than the e-commerce and cloud giant.

Admittedly, an energy drink that’s #3 on the market isn’t an obvious place to look for superior value. However, investors should take a closer look Celsius (NASDAQ: CELH). It stands out for its marketing that uses natural ingredients. This approach helped him gain a following among health enthusiasts.

Sales levels were also supercharged after signing a distribution deal with PepsiCo. This increased its availability, allowing outlets such as Amazon and costco to sell their energy drinks in bulk.

Unfortunately, distribution woes sent its stock down more than 70% from last year’s peak as a major distributor, likely PepsiCo, dramatically cut its orders.

However, the dealer will probably adjust their orders in the future, which will probably make this problem less of a problem. In addition, sales of billion dollars in the first three quarters of 2024 managed to grow by 5%. While that’s dramatically slower than the 104% annual growth in the first nine months of 2023, it’s still an increase.

Additionally, international purchases accounted for just 5% of Celsius’ revenue in the first nine months of 2024. Still, sales grew a combined 38% year-over-year in the Europe and Asia-Pacific regions over the nine first months of the year. Given the growth potential in these markets, overall sales growth should improve as the company’s non-US markets claim a higher percentage of sales.

Also, the falling stock price has pushed its P/E ratio to 41, a level right next to multi-year lows. Assuming overall sales increases can at least match its international growth rate over time, Celsius stock will likely move past recent distribution disruptions and resume its upward march.

Alternatively, if investors prefer to outperform Amazon within their own industries, they may want to turn to the company widely perceived as the “Amazon of China.” Alibaba (NYSE: BABA).



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