Instagram introduced 3-minute Reels and rectangular profile grids as the TikTok ban became a reality


Instagram rolled out a bunch of changes this week that could easily make it more like TikTok, which now that the Supreme Court has decided in favor of the law that prohibits the app if it is not sold by the parent company ByteDance. Those changes include extending Reels to three minutes in length and changing the long-standing square grid of your profile to a rectangular layout, as Adam Mosseri announced in a and his Story, respectively. Considering how some users create a certain look for their pages around the square grid, the latter is probably not good at all.

Not the third thing either: there is now a tab in your Reels feed that shows you videos that you like or that your friends have added Notes to, Mosseri shared in . Which means, of course, that your friends can more easily see what you like and interact with, too. Didn’t we already agree that it was kind of invasive back when Instagram – and eventually took it down – of people you follow? In any case, changes have already begun to take effect. You’ll now see a button showing your friends’ activity on the top right of the Reels tab, which will take you to the new feed.

Addressing the switch from the square grid of his Stories, Mosserri chalked it up to aligning with users’ posting habits. “I know some of you love your squares, and square photos are kind of the legacy of Instagram, but at this point most of what’s uploaded – the photos and the videos – are vertical in their orientation, so portrait versus landscape or square, and it’s a bummer to over-crop them,” he said. “So I know it’s a change, I know it’s one you are little pain, but I think it’s a transitional pain.” He went on to say, “I think people will eventually be excited” not to see their posts “aggressively cut.”

Instagram already offers a somewhat TikTok view of users’ profiles under the Reels tab, but the latest move gives photos in the main grid the rectangular treatment as well (although the grid , it will expand to normal size when you click on them individually). On making Reels longer, Mosseri said in a separate post that while Instagram has long focused on short-form video, “we’ve heard feedback that it’s too short for those who want to share a longer stories.” Instagram only allows Reels to be up to 90 seconds long, although you can make up for it by sharing a longer video as a non-Reel post.

TikTok, which is also starting to focus on short form, a few years ago, and in 2022. If TikTok really shuts down, users will find a new home for that kind of content.





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