Canadian fintech company Nuvei has launched its new omnichannel payment solution, designed for the UK gaming industry.

The platform aims to streamline payment processes by helping game operators manage all payment channels through an API.

This unification is said to offer improved “convenience and flexibility” for both gaming operators and players.

The solution will allow gaming operators to manage all payment channels through a single API.

The platform reports provide analytics that provide insights into player behavior across multiple channels, supporting data-driven decision-making.

It provides a connection between retail and digital gaming experiences, along with common card tokenization across online and offline channels.

In addition, it focuses on engaging players across all channels and verticals.

While customized for the UK market, it supports global expansion through localized payment methods and ensures compliance with global standards.

The company claimed to increase brand loyalty by recognizing online customers during face-to-face interactions, enabling personalized loyalty programs and targeted promotions.

UK-based operator Buzz Bingo has leveraged Nuvei’s omnichannel solution.

Nuvei Chairman and CEO Philip Fayer said: “Our omnichannel solution is transforming the way UK gaming operators engage with their customers. By breaking down the barriers between online and offline experiences , we’re enabling operators to create more personalized and engaging player journeys.

“This launch represents an important step in our commitment to provide cutting-edge payment solutions that drive growth and enhance the user experience in the rapidly evolving gaming market.”

Last month, Nuvei expanded its global alliance with Google, integrating Google Pay for merchants in Latin America (LATAM).

This expansion builds on the existing relationship between Nuvei and Google, enhancing the availability of Google Pay through Nuvei in multiple regions, including the US, Europe, Asia Pacific and Australia.

“Nuvei Unveils Omnichannel Payment Solution for UK Games Industry” was originally created and published by International electronic paymentsa trademark owned by GlobalData.

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