Perhaps in the biggest movement for LIFE Golfof potential popularity, the league earlier this month announced a multi-year deal with FOX to air its tournaments on the network’s FOX Sports channels.

The league had previously been on The CW, but it continually led to low ratings, despite more stars jumping ship. PGA Tour.

The tour has even seen two of its golfers win major championships since the tour’s inception, with Brooks Koepka winning the 2023 PGA Championship and Bryson DeCheambeau taking home last year’s US Open .

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Phil Mickelson tees off during the LIV Golf Invitational – Bangkok at Stonehill Golf Course on October 7, 2022 in Pathum Thani, Thailand. (Peter Van der Klooster/Getty Images)

Koepka came close to winning the previous year’s Masters, but Jon Rahm took home the green jacket and then jumped to LIV that December in a rumored deal. worth more than 300 million dollars.

LIV’s top stars are some of the best in the game, and six-time major champion Phil Mickelson, one of the first to join the tour, said he is “really excited” about the new TV deal.

“FOX has always been at the forefront of innovation and cutting-edge fan experience and audience experience, and that’s exactly what LIV is trying to do with the world of golf,” Mickelson said in ” The Claman Countdown” on FOX Business on Wednesday. “It’s helping us create a lot of value for our sponsors, and sponsors are coming more now with the value that FOX brings. And hopefully, it’s going to be a value add for FOX and it’s going to be consistent with that innovative, innovative and more target audience young man.”

Phil Mickelson plays his shot from the 12th tee during the second round of the LIV Golf Miami tournament at Trump National Doral. (Sam Navarro-USA Today Sports / IMAGN)

Mickelson added that LIV Golf brings a new attitude to the sport.

“We are trying to become an added value in the golf ecosystem. The old model did not involve the younger players, it was not a global model. We are the first global model of golf. We are able to bring the best players, the best teams in the world, it hasn’t been like that, so we’re trying to grow the game globally grow the fan base, we want to grow the game worldwide,” Mickelson said

“The PGA Tour has done a great job for many years, but it’s a nationally focused model where we’re much more global, we’re a much younger target audience, much younger in different demographics that we’re trying to reach. We’re trying make the fan experience at the venue much more enjoyable. We’re additive rather than competitive.”

Phil Mickelson hits his shot during the second round of the LIV Golf Bedminster tournament at Trump National Bedminster. (Vincent Carchietta-USA Today Sports / IMAGN)

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The fourth season of LIV kicks off in Riyadh, Saudi Arabia on February 6.

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