“The rent lends itself to things that are a little more real and that you may want to take once or twice, either for a special occasion or simply to shake your closet a little,” said Hoffman. “If we look at the trademark rails to retailers, this is generally what is left is a bit more fashion. Rent is such a great channel because it gives another option for consumers to participate in this article but not They need to make the full commitment.

“If you can increase what is your marking liability, you can take more risks on the front,” he said. “And that’s why I say that leads the regular price.”

The approach adopts what Hoffman described as the “loop doom” of industry and makes it a “virtuous cycle”.

“We know that it is unorthodox and we know it is different, but I think the industry is at a crossroads and the old one, the old one itself will not work,” he said. “You see that some of the best brands in the world are in trouble. We think the moment is now. “

In Vince, Hoffman can move perhaps a little faster than he could in another brand.

“The fact that it is Vince, will allow me to send the ground so fast because I know all these people,” he said. “The Caastle team also knows Vince because this is what Christine and I met. I love the brand to death and I think it has so much potential and we also think that it can be a great platform and engine for us to support some of the other investments we have made and the investments yet to arrive. “”

While Vince is now the largest part of the P180, the company, originally called the 180 project, as it was aimed at flying in the head.

Hoffman said the agreement “overload” P180.

“We now have a mark of $ 300 million that is profitable, which can improve the profitability with the technology and the methodology that Caastle provides,” he said.

P180 also continues to seek to reduce offers with other brands and then connect to its now larger platform.

It has been a long trip by Vince, founded in 2002 and sold to Kellwood Co. in 2006. This company was taken private by Sun Capital and Vince came out again with an OIP in 2013. But the brand ran a market in the middle of serious flow.

Last year, Vince Sold 75 percent from his intellectual property to Authentic Brands Group.

Brand management companies such as Authentic could be powerful allies as Hoffman and Hunsicker grow Vince.

“They need operating companies like us,” Hoffman said. “This is what we expect to build.”

Although Vince’s business model will be adjusted, the rest of the company’s structure will remain.

“It will remain public and over time we will determine which is the best capital structure,” Hoffman said. “It is, as I remember, it is difficult to be a small public company, it is certainly expensive. So this is a consideration. But it can also end up being the best platform for Vince and P180.”

The price of the agreement was not immediately disseminated, but P180 bought about 65 percent of the company’s shares in Sun. Before the agreement was announced, shares contributed to $ 2.31 for total market capitalization of $ 30 million.

“The acquisition of P180 represents a transformative opportunity for Vince,” President Michael Mardy said in a statement. “With this transaction, we will get the capital of work, the operational experience and the digital avant -garde capabilities needed to promote the future success of the brand.”

The agreement also puts a bit of pressure from the company balance.

Next to the traction, Vince paid $ 15 million to Sun SK financial services by installing assets loans, which made a $ 20 million payment of installation of solar debt. Sun also forgiven $ 7 million in loans, leaving the company with $ 7.5 million in the prominent main of the Sun.

David Stefko, who has been the CEO of Vince, will stay on the board.

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