Burberry In the third quarter, the sales volume of sales exceeded expectations. This is the efforts of CEO Joshua Schulman to transform the tortured British fashion house.

As of the three months of December, sales can be reduced by 4 %. Analysts predict that the consensus compiled by the company is estimated to decrease by 12 %.

The total revenue during the holiday shopping period was 659 million pounds (US $ 816 million), and the exchange rate of the exchange rate reported by 7 %.

Sales in the Asia -Pacific region and Europe, the Middle East, India and Africa have fallen by 9 % and 2 %, respectively, but the number of votes in the Americas fell 4 %, reflecting a wider range of Fuxing in American consumer expenditure The entire luxury field.

The company said that the results of the second half of the year are now “more likely” and will generally offset the adjustment of the operating losses after the first half of the game.

Schurman said that the customer’s reaction to Burberry’s latest activity “encouraged” him, but pointed out that the brand’s transformation is still in the early stage, “there are many things to do.”

In a statement issued on Friday, he said: “Since the launch of Burberry in November, we have adopted a PACE action to promote our strategy of re -igniting brand desires, improvement of performance, and promoting long -term value creation.”

“Our core category acceleration has strengthened our beliefs, that is, Burberry has the most authentic opportunities, and our strategic plan will bring sustainable and favorable growth over time.”

Schurman announced in November The emergency plan is “correct” After a long time of sales and a series of management changes, the company’s performance is not good.

Schulman said that the plan aims to return the brand to its “original purpose”) to send Burberry stocks to the highest level in history. Since then, the stock has been tracking higher investor confidence.

The announcement was published with Burberry’s achievements at the end of Burberry on September 28, 2024. 20 % sales income In the second quarter of a row.

Strategic repair indicates Latest iteration This 169 -year -old retailer. Schurman join in In July, Michael Kors became the fourth CEO of the brand in the past ten years.

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