Apple said it would update rather than suspend a new artificial intelligence (AI) feature that generated inaccurate news alerts on its latest iPhones.
The company acknowledged the concerns for the first time on Monday and said it was making changes to its software to “further clarify” whether the notifications were summaries generated by Apple’s intelligent systems.
The tech giant has faced calls to withdraw the technology due to performance flaws.
British Broadcasting Corporation complain Last month, an AI-generated headline summary incorrectly told some readers that Luigi Mangione, the man accused of killing UnitedHealthcare CEO Brian Thompson, had shot himself.
On Friday, Apple’s artificial intelligence incorrectly summarized a BBC app notification claiming Luke Littler had won the PDC World Darts Championship just hours before it started, while Spanish tennis star Rafael Rafael Nadal came out as gay.
This marks Apple’s first official response to concerns expressed by the BBC about the errors, which appear to originate from within the organization’s apps.
“These AI summaries from Apple do not reflect – and in some cases outright contradict – the BBC’s original content,” the BBC said on Monday.
“It is critical that Apple urgently addresses these issues because the accuracy of our journalism is critical to maintaining trust.”
Apple says its update will be released “in the coming weeks.”
it has Said before Its notification summaries – which combine previews of multiple recent app notifications and rewrite them into a single alert on the user’s lock screen – are designed to allow users to “scan for key details.”
“The Apple Intelligence feature is in beta and we will continue to make improvements with the help of user feedback,” the company said in a statement on Monday, adding that receiving summaries was optional.
“Software updates in the coming weeks will further clarify when the displayed text is a summary provided by Apple Intelligence. We encourage users to report issues when viewing unexpected notification summaries.”
This function, and other tools released as part of a broader suite of AI tools Launching in the UK in December. It only works on iPhone 16 models, iPhone 15 Pro and Pro Max phones running iOS 18.1 and later, as well as certain iPads and Macs.
Instances of the technology that appear to interpret information in a very literal, literal way have gone viral on social media.
November, ProPublica reporter Highlight Apple AI incorrectly summarized an alert from the New York Times app, suggesting that the app reported that Israeli Prime Minister Benjamin Netanyahu had been arrested.
The BBC could not independently verify the screenshots, and the New York Times declined to comment.
Reporters Without Borders is an organization that represents the rights of journalists. Call on Apple to disable the feature December.
The report said the BBC blamed false headlines about Mr Mangione on “generative AI services that are too immature to provide reliable information to the public”.
Apple isn’t the only company to roll out generative AI tools that can create text, images and more based on user prompts, but the results vary.
Google came under criticism last year for its AI Overview feature, which provides a written summary of results information at the top of its search engine in response to user queries. produce some unstable reactions.
A Google spokesperson said at the time that these were “isolated examples” and that the feature was generally working well.