Apple receives rare low -performance rating from Wall Street analyst. Is it time to sell the shares?


In a strange movement, Jefferies analysts reduced one of the largest companies in the world, Apple (NASDAQ: AAPL)have a lower performance. Wall Street analysts are known for being optimistic, so low performance and sale ratings often represent only a small percentage of analysts’ general ratings.

For his part, Jefferies sees weak iPhone shipments in the fourth quarter, with Apple Artificial intelligence (IA) Characteristics that do not resonate with consumers. He cited a survey that most US consumers do not find AI’s functions very useful. As such, he believes that this is an indication that there will be no IA Power Update Cycle for the iPhone.

Jefferies hopes that Apple will lose the current analysts’ revenue estimates, calling for a growth of 5% when reporting their fourth quarter results at the end of January. He also believes that there is a good chance that Apple’s Q1 guide can also disappoint. Its target price for shares is $ 200.75.

Given the rare low-performance rating, many investors can ask if it is time to sell the shares.

Despite the reduction related to iPhone sales projections, one thing has not changed: Apple has a strong business model. The growth of the company’s income was quite brilliant throughout its 2024 fiscal exercise, which ended in September. Only 2% raised his income during the year and 6% during the fourth fiscal quarter. In the meantime, the growth of the income of its devices has been even worse. Product revenue fell by 1% during the fiscal year, while increasing by 4% last quarter.

Where Apple has experienced stronger growth is in its high -margin service income. This includes the income of your App Store, the income to share searches, Apple TV, Apple Pay and other subscriptions and services. Last fiscal year, their service revenue increased by 13% and increased by 12% in the fourth quarter.

Their services dirty margin It comes to 74%, while its gross product margin is about 37%. With the margin of the services almost double, the income from the services fall more easily to the benefits of the bottom line. As such, the company was able to increase its adjusted earnings by action by 11% last year to $ 6.75, despite only an increase in revenue of 2%.

Smartphone with payment feature.
Image source: Getty Images.

Right now, it seems that the big update cycle of the Apple Intelligence -related iPhone is not being materialized. The company has had some problems with its offer, such as its AI produces inaccurate news. In the meantime, both iPhone and Android smartphone users in surveys have indicated that IA’s functions add little or no value. Then there is the whole question of whether users will eventually pay for the AI ​​subscription services. Right now for Apple, the AI ​​seems to be more a cost without compensatory income benefit.



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