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drugstorea startup focused on AI-generated fashion models, raised $8 million and launched it new mobile iOS app.
While human fashion models don’t like it, Botika said it empowers online clothing companies of all sizes with AI-generated models who can make their clothes look good. .
The app, along with the latest advances in Botika’s generative AI platform, helps fashion brands create high-quality, on-model images for e-commerce. In addition to this announcement, Botika successfully closed an $8 million seed funding round, co-led by Stardom, and Secret Chord Ventures, with participation from Seedcamp.
This funding will drive continuous product innovation and support the expansion of the company in the fashion industry, where it has achieved remarkable growth – multiplying its revenue by nine times and its customer base by eleven times last year.
With this significant capital infusion and the launch of the mobile app, Botika aims to provide an accessible, cost-effective solution so that online clothing brands can improve their visual content, improve sales, and reduce the cost of production.
Botika’s unique AI technology is designed to help brands seamlessly changing basic product images to professional, studio-quality shots, complete with AI-generated models and backgrounds that reflect each brand’s aesthetic, with the company also training its own custom foundation models.
More than half of the shoppers rely on brand or retailer-supplied images when deciding whether or not to purchase a piece of clothing. However, the production cost of a photo shoot for ecommerce can range from tens of thousands to hundreds of thousands of dollars per shoot, the company said.
Botika’s AI fashion model addresses this critical pain point for fashion brands and breaks down the barrier to high-quality, on-brand images at a manageable cost and timeline. Botika’s platform allows brands to create lifelike, engaging images in minutes to engage customers and increase sales.
The new Botika mobile app brings powerful AI-generated fashion modeling tools directly into the hands of users, allowing fashion brands to create stunning, on-model product photos. anytime, anywhere.
With the app, brands gain access to their own AI-powered virtual studio, drastically reducing time-to-market by streamlining image production without sacrificing quality. This mobile functionality also includes Botika’s new support for flat lays and packshots, expanding the brand’s capabilities beyond its original focus on on-model photography.
Responding to demand from mobile users of e-commerce platforms like Shopify and others, Botika said it designed the app to enable end-to-end, professional-quality photo creation right from telephone. Brands can now shoot, edit and sync images seamlessly to their online stores, speeding time-to-market while reducing costs and maintaining quality.
“Converting browsing shoppers to buying shoppers relies heavily on attractive and accurate product imagery, however every photo is not created equal,” said Eran Dagan, CEO of Botika , in a statement. “As consumer expectations rise and e-commerce grows more competitive through social selling, smaller online brands and boutiques are at risk of losing revenue to photography costs or insufficient images that receive less engagement and less sales. With the release of Botika’s mobile iOS app, we put the power of Generative AI at our customers’ fingertips, empowering brands with the tools they need to bring theirs creative visions of life and better compete in a challenging online fashion market.
The recent funding and product innovations mark an important milestone for Botika, with plans to build on this momentum throughout 2025.
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