Football star David Beckham discussed the dangers of social media and the dangers of social media in a conversation with CNBC host Tania Bryer on Tuesday at the World Economic Forum in Davos, Switzerland. How his family copes with cyberbullying.

The 49-year-old president and co-owner of U.S. Soccer Club Inter Miami reflected on his football career from 1992 to 2013 and how he dealt with the pressure of being sent off during a game.

“I’m really glad there was no social media because it was bad enough,” Beckham said. “The things people said to me were bad enough.”

Beckham, who has four children with his wife Victoria, said they faced intense pressure from social media. Beckham’s eldest son, Brooklyn, is 25, and his youngest son, Harper, is 13.

The former footballer said his daughter does not use any social media platforms, adding “we are going to stay that way for a while” but his sons have famous social media accounts.

“They all had people texting them, and they all sat down with me and Victoria and asked ‘What are we going to do about this dad?'” Even though you turn to them and say, “Don’t read it,” we all read it, which That’s the problem, and there’s so much bullying, and it’s not just about kids. This is with adults,” he said.

“Unfortunately, we live in a culture where bullying seems to be acceptable and should never be acceptable. So I think social media platforms have a real responsibility to protect people from bullying.”

Beckham, who has more than 88 million followers on Instagram, said he takes responsibility for his content and has “authentic thoughts” behind each post.

“The odd post was obviously a commercial post, but I was interested in every post, every headline, because I thought it was important,” he said.

“With a social media following like that, we have a huge responsibility and there are bad parts to social media and there are good parts to it. What we try to do with my following and my social media platform is use it for good, ” he added.

Beckham attends World Economic Forum for the first time and receives news on Monday crystal award – Honoring “cultural leaders who have made significant contributions to social, environmental and creative progress” – for his work protecting vulnerable children. He has been a UNICEF Goodwill Ambassador since 2005.