At CES 2017, Faraday Future introduced its futuristic luxury EV, the FF 91. Seven years later, after repeated delays, bankruptcy, lawsuits and other controversies, the company sold “15 o 16” FF 91s. Now the company is detailing its latest shift in strategy, with plans to sell affordable EVs under a newly announced low-cost model. . FX CEO Max Ma came to CES, along with two prototype vehicles, to pitch a plan he described as a “new start” for the embattled company.

As you’d expect from Faraday, the exact details are a bit hazy, but it involves sourcing parts from Chinese automakers and bringing them to the US to produce “mass volume vehicles” with some premium touch that Faraday is known for. “We want to take that $300,000 car expertise from a technology and features and performance (standpoint) to a $30,000, $40,000 car to try to upgrade the overall user experience,” Ma said in a briefing to Engadget. The first FX vehicle, the flagship product of the brand’s lineup, will be a minivan or, as Ma explained, “an AI MPV.”

Faraday showed off two prototype minivans to demonstrate the concept. We were not allowed to take photos but the car in the photo at the top of this post is what I saw.

One is meant to showcase the kind of premium in-cabin experience that Faraday envisions for the affordable car. It has two rows of white leather captain’s chairs. The second row seats have reclining footrests, heated seats and built-in massagers. There is also a small fridge under the center console for keeping drinks cold. The car was missing door handles and other pieces. “Obviously, we have door handles,” a Faraday representative assured us.

The second minivan wasn’t quite finished. The entire interior, including the dashboard and instrument cluster, is covered in black fabric held together with binder clips. But a Faraday representative took me and other reporters for a ride on it, driving it in small, slow circles around a Las Vegas parking lot. Later, Faraday offered me a ride in the minivan and I – apparently the “first lady” to pilot the car – also drove it in slow circles around the parking lot. I’m not sure what I get out of it, though, it feels like driving a minivan.

Faraday claims it will begin production of the as-yet-unnamed car later this year, with the first car rolling off the production line by the end of 2025, according to a timeline shared by Ma. That’s a tall promise considering the company’s past history of mismanagement and delays. Faraday Future CEO Matthias Aydt also acknowledged that the company has yet to finalize its partnerships with companies that will supply its parts. He also did not discuss how the tariffs would affect the plans.

Ma said she understood the skepticism. “Basically, this is a kind of new beginning. We really want to show that through our dedication to hard work, we can achieve what we promised.”