At 11 am California on Thursday, the day was declared by President Donald Trump below his so-called camera with more than 2,300 customers. The builder and CEO of FlexportA current 12-year-old global logistics and customs convictions, which spent the last night studying good printing to himself, preparing to explain an inspired new reality for US imports.

“We broke our home in life,” Petersen said in the middle of joking that night in Techcrunch’s trictlyvc event in San Francisco. “We need to get a better one.”

In less than 24 hours, the world in the world in the world is repeated. Cumulative tariffs are as high as 79% soon available in various products from China, including sofas. Models of shipping directly withdraw, used to be protected by under- 800 duty-free de minimis threshold, currently occupied by new customs obligations. Meanwhile, US ports bracing for a proposed rule that can smar the ocean carriers with $ 1.5 million per port made by China – or even if there is an order.

“It is anxious for our customers,” Petersen said the activity. “For some of these companies, as many customers in our customers, (the spate of changes) can have life-and-death decisions.”

Flexport, one of the largest customs clasrages in the US, has no choice other than recovery easily. Today this year, Petersen said he was talking to the Person of 200 customers, many of them trusted in Vietnam for China’s production of China.

But Peteren said he wasn’t surprising that Vietnam was punched at a tariff of 46%. “I look forward to having duties that are greater than anywhere, and that’s what we see.”

The real surprise, he noticed, is a small noticeable notice that the US will shut down with de minimis program for imports around the world. Changing affects business models of e-commerce giants such as temu and shein, as well as thousands of shop-based shops who liked Mexico.

“Over 30% of all E-Commerce brands – the big – implementing Mexican fulfillment,” Petersen mean. “So everyone goes, or at least the duty is not duty to it.”

Petersen – a believer in the so-called Founder mode Who talks to 50 employees a day – no wait to start getting the word. “I have to dig and try to understand this thing,” he told the audience. “And then when we started I was understanding, I wrote a blog post about De Minimis. We also noticed that semiconductors were RELIEF. I have one of the greatest investors in NVIDIA saying, ‘Where do you see it?’ I say, ‘This (new law says it).’ “

Bad, what flexport made when it comes to the immediate Trump’s new war not only in logistics guidance, because it is explained in Petersen. This is consistency. Flexport employees need it, for sure. “The rule of a crisis is all to rally around the intimidating person in the room,” Petersen said. “You know, you are the leading company. You can’t be freaking, even if you’re inside; your company will be freaking.”

The coldest heads are something customers’ customers now need today. With tarigo tables, customs rules, and shipping costs to all of clients, clients committed by flexport to determine what felt complete riot.

And more disruption of disruption. A pending proposal from US trade representative threatens to inflict the shocking port charges of ships built by Chinese, and even ships owned by carriers made of Chinese manufactures.

“They say they put a fee … If the ship made in China, I think it’s a million dollars … one million and a million times when they go to the United States,” as in the Petersen.

The purpose, according to the administration, is to arouse American Farguilding. The probable result, seeing the petersen, more widespread expenses passed by imports, and many maritime workers to lose their jobs searching for the number of stops they made.

Despite all the havoc, petersen is not willing to call it the end of free trading. “Most likely, it is not permanent,” he said. “I’m talking to one of the members of the Cabinet … telling me that the liberation day is to start and not the end of the process.”

He said he was encouraged to encourage some countries, even ahead of the Trump Administration maneuver. “Vietnam and Israel both went to the table and removed all the duties of American products this week,” as Peter.

That can offer a path ahead: quiet negotiation, reciprocal deals, and a restiped chain of global supplies. Meanwhile, the petersen and his team responds to phones, tweeting a storm, and broke the webinar platforms to keep the supply of chain – and keep freakouts to the bay.

You can check the entire interview – Petteren talks about AI and why he accepts the founder mode – below.