Foxtale, a D2C skincare brand, has secured $30 million (roughly Rs. 250 crore) in a Series C funding round led by Japanese multinational KOSÉ Corporation. The round also saw continued participation from Panthera Growth Partners, Z47 and Kae Capital. The company’s partnership with KOSÉ Corporation aims to strengthen the global beauty giant’s footprint in India, creating a synergy that combines Foxtale’s D2C expertise and deep understanding of the Indian beauty market with the ‘global KOSÉ experience.

“This collaboration is poised to redefine beauty standards in India, a billion dollar market,” said Romita Mazumdar, founder of Foxtale. talking with business todayMazumdar stressed that the newly raised funds would be channeled into enhancing the company’s R&D capabilities. “We have always considered research to be the basis of our brand’s success and we are committed to continuing our investment in advanced technologies. This will enable us to create even more targeted and innovative skin care solutions, specifically designed to meet the unique needs of Indian consumers. By pushing the boundaries of innovation, we want to stay at the forefront of the market and continue to offer products that really make a difference.”

Founded in 2021, Foxtale plans to leverage KOSÉ’s advanced technological prowess in R&D to expand its innovation portfolio. While the brand currently offers 20 SKUs, Mazumdar hinted at the possibility of introducing new product lines. “KOSÉ Corporation’s funding will enable the company to scale faster, innovate more deeply and bring effective and accessible skin care to even more people in India,” said Mazumdar. “Beyond growth, this partnership also marks a step towards fostering stronger global relationships, combining international expertise with local knowledge.”

Kazutoshi Kobayashi, President and CEO of KOSÉ Corporation, emphasized the importance of the partnership. “We are very pleased to have entered into a capital and strategic partnership with Foxtale, a fast-growing, premium mass skincare market on the 10th anniversary of our entry into the Indian market. Through this partnership, we will take a big step forward in the next decade as we aim to establish a greater presence in the Indian market and expand our business,” he said.

Differentiating itself from competitors, Foxtale prioritizes efficiency and customer-centric solutions over fleeting trends. “Our dedication to quality and efficiency is reflected in our loyal customer base, with many coming back for more,” noted Mazumdar. He also discussed the brand’s profitable offline channel, which contributes 10% of revenue and operates with minimal days to collection. “Many of our distributors in India work on an upfront payment model, which aligns with our strategy to maintain an optimal working capital cycle for the business. With this approach, we will continue to grow our offline presence with discipline and focusing on the right metrics.”

While Foxtale is yet to return to profitability, it has achieved 150% growth in FY25, doubling last year’s revenue of R300 million. The majority of its sales, 50%, come from its own platform, while 40% are derived from other online channels such as e-commerce and flash commerce. The remaining 10% comes from your offline reach.

With an established strategic roadmap and the backing of a global beauty powerhouse, Foxtale is positioned to make significant inroads in India’s thriving skincare market.