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Hoters CEO, Sal Melilli, joins “Fox & Friends” to discuss plans to return the brand to its roots as a “neighborhood restaurant”.
Despite the fact that Hoters recently presented the bankruptcy of Chapter 11, CEO Sal Melilli is assuring customers that the iconic restaurant will not disappear at any time.
In a March 31 press communicationThe chain announced a restructuring support agreement (RSA), allowing the company to manage its debts while keeping their doors open.
“This is a time of enormous turning for our brand. We couldn’t get excited more for our customers and employees,” Melilli said to “Fox & Friends” On Thursday. “The original owners are recovering the concept, returning it to their roots and restoring the success that was enjoyed for 42 years.”
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As part of the company’s efforts to revitalize the iconic brand, Hooters is leaving aside the weekly bikini nights, including higher and highest quality ingredients in the menu and establishing a universal standard for waitress service.
The CEO of Hoters explained how the restaurant chain plans to return after presenting the bankruptcy of Chapter 11. (Getty’s pictures)
In addition, the company plans to prioritize charity and community events, efforts that have been a fundamental part of Hoters’ identity since its founding in 1983.
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“We make programs like children’s wings, for education. We sponsor the first ones who respond. We make veterans days, breast cancer programs with the F Foundation, the Moffitt Cancer (Center), Joe Dimaggio Children’s Hospital, “said Melilli.
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“We have always done these things. Now, it is an opportunity to return. While each owner has contributed his own flavor to this, we are about to return to our roots with our original group of Clearwater and to bring him back to what is the brand.”
Despite the controversial waitress uniforms of the restaurant, which have caused widespread criticism over the years, Melilli said that women and children are now forming most customers in some sites in Hoters.
The interior of the renovated Hoters in Kirby is shown after the great reopening ceremony of the restaurant Wednesday, January 23, 2013 in Houston. (Getty’s pictures)
“Some of our restaurants, we have 65% of our customers are women and children. We sponsor Little League teams, we sponsor sports teams. We really are a neighborhood restaurant that participates in their neighborhood,” said the CEO.
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“We will really focus on this. We will return to our roots. We will return to the underlying premise that made this brand what is today.”
According to the CEO, the existing Hoolers restaurants will remain open to customers and will operate as business as usual during the restructuring process.
