The head of Instagram Adam Mosseri took the Poisons on Sunday with another announcement this weekthe time is definitely irrelevant TikTok and other apps owned by ByteDance (moment) dark: a new, free video-editing app called Edits is on the way. Instagram Edits will cater to people who edit videos on their phone, and will offer “a full set of creative tools.” That includes higher-quality recordings, shareable drafts, trending audio, insights about your Reels’ performance and an “inspiration tab,” on top of the usual editing tools. edit.
If all that reminds you of CapCut, TikTok’s sister app for video editing, you’re not alone. on ANSWERS in immediate comparisons, Mosseri called Edits “CapCut, but more for creators than casual video makers.”
The edits aren’t available yet, but you can pre-order them at App Store if you’re an iOS user and Mosseri says an Android version is “coming soon.” While he put the release sometime in February, the App Store page says March 13. And don’t expect anything polished when it arrives. “The first version is incomplete, so please be patient, but I’m very excited to put it in all of your hands,” said Mosseri.
The announcement came shortly after TikTok said its app would return online in the US, just 12 hours or so after it was shut down. CapCut has not yet returned, but it is expected to follow. Trump said on social media that he would announce an executive order after he was sworn in to extend ByteDance’s time to sort out TikTok’s future.
While Threads users are calling out Instagram for the timing of the announcement, Mosseri says the app has been in development for months, “and I think it’s very different than CapCut.” On that note, he said, “Editors have a wider range of creative tools and maybe a smaller responsive audience. Think of a place to keep track of all your ideas instead of templates. Consider AI video editing tools on a per-clip or per-video basis.Get new insights into why your videos succeed or struggle.
One way to see that Edits might have a leg up on CapCut, at least, is the App Store page that says videos won’t be watermarked when they’re exported. While the free version of CapCut has long added the easily removable ending logo to videos during export, it recently also started adding a watermark to the content.
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