Is DEI dying? Here’s the list of companies that have rolled back “woke” policies.


Most large American corporations still have it Diversity, Equity and Inclusion (DEI) programs, but the list of companies that have recently pushed back on so-called “woke” initiatives continues to grow.

A multitude of companies announced cuts to their DEI programs last year after pressure from activists, and the trend has continued through 2025.

photo montage of brands that moved away from DEI in 2024

Ford, Lowe’s, Tractor Supply Company, John Deere, Harley-Davidson and Walmart were among the top companies to withdraw from their 2024 DEI commitments. (Getty Images/Reuters/Fox News)

Here’s the list of companies that have scaled back their DEI initiatives in the last year or so:

2025:

Amazon

Goal

META ENDS DEI CORPORATE PROGRAMS

McDonald’s

2024:

American Airlines

Boeing

Brown-Forman, the creator of Jack Daniel’s

caterpillar

Ford

FORD RETURNS TO ‘WOKE’ POLICIES SAID, JOIN GROWING LIST OF US COMPANIES

Harley-Davidson

John Deere

Lowe’s

Molson Coors

Nissan

Polaris

Toyota

Company supplying tractors

Walmart

Robby Starbuckthe anti-awakening activist and filmmaker who has taken credit for the campaign’s success pressuring companies to end DEI programs, said he has no plans to end his mission anytime soon.

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Starbuck said FOX business last week, “We will not stop until corporate America is sane again and embraces corporate neutrality on divisive issues.”



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