LG Display introduced its 4th generation OLED TV displays today, which manages to be not only brighter than it is. appears in 2024but also more power efficient and less reflective. the LG OLED evo M5 is one of Engadget’s favorite announcements from CES 2025thanks in part to the LG Display panel it uses.

LG Display’s new 4th-generation OLED TV panel can reach a maximum brightness of “up to 4,000 nits,” according to the company, which is 33 percent brighter than the previous generation panel. It’s worth noting that peak brightness isn’t the same thing as uniform brightness across the same display panel, but it’s a remarkable improvement when OLEDs can struggle with brightness. Especially when the gains are paired with better energy efficiency, which LG Display says is “about 20 percent greater” than a 65-inch 4th-generation panel.

The new OLED efficiency changes are due to improvements in the panel’s “structure and power supply system” while the brightness improvements are related to a smart tweak in how the the LEDs on the panel are from LG. The 4th-generation OLED uses a “Primary RGB Tandem structure” that stacks independent layers of red and green light elements with two blue layers. Each layer produces more light which helps improve brightness and “color purity.”

LG Display also helps reproduce color (and presumably purity) with a new film coating that reduces the amount of light reflected from the surface of the panel and light absorbed and reflected within the panel. The company says that all these improvements are in the service of making better “AI TV” but if that doesn’t sway you, it seems that the TVs with new panels should also look better.

The 4th-generation OLED panel will appear in “top-of-the-line mass-produced” TVs this year, and LG Display says that the “Primary RGB Tandem structure” will gradually be introduced in Gaming OLED monitors in the future, as well. .