The Adani Group has partnered with Gita Press for the free distribution of one crore copies of ‘Aarti Sangrah’ among the devotees of the Maha Kumbh Mela 2025 at Prayagraj this year.

The book, a collection of devotional hymns or aartis, is published by Gita Press and the initiative will be part of Sanatan Sahitya Seva.

Representatives of Gita Press, an organization dedicated to preserving, promoting and disseminating Indian culture, met with Adani Group Chairman Gautam Adani in Ahmedabad on 10 January.

“Maha Kumbh is the great yagya of Indian culture and religious faith. It is our immense pleasure that on this Mahayagya, in collaboration with the prestigious institution Gita Press, we are offering one crore copies of ‘Aarti Sangrah’ free of charge ‘ to the devotees who come to Kumbh Today I have been inspired by the respected officials of Gita Press who have served the nation for 100 years through Sanatan Sahitya to express my gratitude for the excellent service of Gita Press.The sense of selfless service and responsibility towards religion and culture is a form of patriotism, to which we are all committed.His is meditation prayer and his is God,” Gautam Adani, chairman of Adani Group, said in a post on X (formerly Twitter).

On behalf of Gita Press, General Secretary Neelratan Chandgothia, Trustee Devi Dayal Aggarwal, Trustee Board Member Ram Narayan Chandak, Manager Lal Mani Tiwari and Acharya Sanjay Tiwari met Adani.

“It is with great joy that Adani Group Chairman Shri Gautam Adani has joined this cultural and spiritual journey by taking a pledge of service in the spirit of Sanatan. Gita Press is confident that with the cooperation, coordination and faith in the long term, this initiative will be instrumental in propagating and spreading the Sanatan Dharma and building a Vishwaguru Bharat,” said representatives of Gita Press.

The Adani Group also joined hands with the International Society for Krishna Consciousness (ISKCON) to serve meals to devotees at the Maha Kumbh Mela in Prayagraj this year. The Mahaprasad Seva will be offered throughout the duration of the Maha Kumbh Mela, from January 13 to February 26.