TikTok’s ban may have only lasted a few hours (at least for now), but Meta is still trying to take advantage of its opponent’s bad luck. Meta launched a new “” offering up to $5,000 to creators new to the company’s apps.

According to Meta, the bonus program is open to US adults who “have a presence on a third-party social app that you can link to or have linked to during the application process.” Participants must also create a professional Instagram account and a Facebook page.

If accepted, creators can earn up to $5,000 in a 90-day period in exchange for sharing “at least 20 reels on Facebook and 10 reels on Instagram posted within each app every 30 day bonus period” and sharing. “on at least 10 separate days within each 30-day bonus period.” (Meta says that creators of individual payments are calculated based on “an evaluation of your social presence.”) Creators will also be able to participate in “Monetize Facebook content” Program that allows creators to earn money for text posts and photos in addition to video content.

Although Meta didn’t name TikTok specifically, the timing of the launch seems clearly aimed at targeting TikTok creators who aren’t active on Facebook and Instagram. It is also noted that the terms of the bonus program require creators to post twice as many Reels on Facebook as on Instagram, suggesting that Meta is looking to boost original content on Facebook in particular.

Breakthrough bonuses are just one of the ways Meta is trying to attract TikTok creators to its platforms. The company also offers some creators, including those in the “breakthrough” program, a free one-year trial subscription to Meta Verified, which provides and additional benefits such as impersonation protection. The company also recently extended the length of Reels on Instagram, from 90 seconds to and redesigned the Instagram grid.

Meta is also reportedly making bigger deals with specific, higher profile creators. The Information recently reported that Meta is offering some TikTok bonus stars up to instead of posting their content on Reels first. A Meta spokesperson declined to comment on the details of the arrangements, but said the company “recently expanded our investment” in content deals “to support more creators.”