If you’re a cinephile who misses the old Apple TV app for movie trailers, MoviePass CEO Stacy Spikes knows your pain. So he decided to create his own trailer app, one that would easily help viewers track upcoming films. But MoviePass Screening Room isn’t headed to Apple TV devices and set-top boxes — instead, Spike is quietly rolling it out in VR for Meta Quest and Apple Vision Pro.

“I’m in VR all the time,” Spike told Engadget in an interview. “And when I saw how beautiful the Vision Pro image was, and I knew that the Meta was optically accessible, I just said ‘This is a GREAT way to watch movie trailers.'”

When he tried to actually watch the trailers in VR, however, it involved searching through YouTube and hoping that he actually landed on a high-quality version of what he was looking for. So why not launch a trailer app on its own? One that will help everyone keep an eye on upcoming films, as well as eventually make it easier for MoviePass subscribers to book tickets. “We want to be top of mind,” Spike said, as people determined which films to watch.

In its current form in Vision Pro, the MoviePass Screening Room is pretty straightforward. When you launch the app, you are presented with a list of trailers for new and upcoming films such as Sonic 3 and Mission Impossible: The Final Countdown. Select a trailer, and it will start playing almost immediately. Spike said he got trailers from the marketing agency PaperAirplane, Nielsen and directly from the studios. The goal is to get the highest quality possible – in many cases only 1080p, but some studios offer 4K options.

After reviewing several trailers, I noticed that the bitrate and quality of the encoding look better than most of YouTube’s offerings (it’s much easier to see if you’re blowing up the screens to the extent of VR cinemas). Mostly, though, I just appreciate having a place to go to find high-quality trailers. Browsing YouTube on Vision Pro is still a clunky browser-based affair, and it’s also filled with tons of low-quality videos and fan edits.

When I asked if there was some kind of data collection at play in this app, especially since Nielsen is a source, Spike replied, “We don’t intend to go down that road. We see it as more than expanding our own ecosystem. And, you know, when you get into the world of data, you get into the world of advertising and that’s not the space we’re in.

Watching trailers is always a way for me to wind down after a long day. The best of them are more than ads, they give us a glimpse of the cinematic magic that’s coming on the horizon. Spike himself admits that he checks the Apple TV trailer app “religiously,” so it’s not a big surprise that he wants to replicate that experience. While MoviePass Screening Room is only available on Vision Pro and Meta Quest at the moment, Spike says it plans to retool it for Apple TV, Roku and other platforms eventually, as well as adding more trailer directly to the MoviePass app.

If you purchase something through a link in this article, we may earn a commission.