MSNBC’s Biden interview loses to comedy reruns in key demo ratings


Despite massive advertising and ensuring President Biden’s safety final tv interview During his tenure, interviews with MSNBC host Lawrence O’Donnell lost ratings among key audience segments to comedy shows and reruns on other platforms.

O’Donnell’s interview with Biden took up an hour of the show and attracted a total of 1.2 million viewers, but only 97,000 viewers in the key 25-54 age group.

“Seinfeld,” “Family Guy,” “Friends,” “The Office” and repeats of an episode of “South Park” are some of the shows that earned interviews with MSNBC’s 25-54 demographic.

When O’Donnell’s interview with Biden aired at 10 p.m. ET, Fox News Channel had 68% of total online news viewers and 71% among viewers ages 25 to 54, while MSNBC had Accounting for 23% and 15%. , respectively.

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Joe Biden and Lawrence O'Donnell split

MSNBC host Lawrence O’Donnell interviewed President Biden last week in one of his last appearances before leaving office. (Getty Images)

Although O’Donnell was defeated Multiple comedy shows Among cable viewers, his interview with Biden was rated higher than the week before.

However, O’Donnell’s ratings will decline each year from 2023 to 2024 due to multiple age demographics. Ratings for “The Last Words of Lawrence O’Donnell” dropped 5% from 2023 to 2024, including a 6% drop among viewers 25-54 and a 6% decline among viewers 18-49 down 12%.

From December 2023 to December 2024, total audience numbers for O’Donnell’s shows also fell by 41%, with A25-54 down 45% and A18-49 down 38%. O’Donnell’s total audience dropped 19% from Q4 2023 to Q4 2023, and the percentage in the 25-54 age group dropped 85% in the 18-49 age group.

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Biden on MSNBC

President Biden discusses his administration’s legacy with MSNBC host Lawrence O’Donnell. (Screenshot from MSNBC)

In 2024, Fox News Channel’s time slot rival O’Donnell’s “Gutfeld” has a 69% advantage in overall ratings, 152% higher in the 25-54 demo and 152% higher in the 18-49 demo 173%.

O’Donnell Praise Biden In an interview with the president, he told him that as president he had achieved “magic” by passing the Infrastructure Investment and Jobs Act and combining “domestic and foreign policy.”

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