WUHAN, China, Jan. 22, 2025 /PRNewswire/ — NIP group (NASDAQ: NIPG) (“NIP group” or the “company”), a leading digital entertainment group, has officially joined the “Moss Flower Convention“, further strengthening its commitment to inclusivity.

The “Moss Flower Convention” a public welfare initiative launched by Xinhua News Agency together with other global initiatives to champion equal participation and social integration for people with disabilities. By joining this convention, NIP group reinforces its commitment to create an inclusive society while fulfilling its corporate social responsibility. As a global leader in digital entertainment, the company is dedicated to promoting not only fair competition in esports but also building a fair platform where everyone, regardless of ability, has the opportunity to thrive.

NIP group recognizes that esports goes beyond technological innovation, highlighting the transformative power of digital entertainment to promote social inclusion. The company’s commitment to this vision is realized in July 2024 with the successful hosting of the Wuhan Disability Esports Promotion Event. This important initiative provides comprehensive esports training to participants with disabilities, covering strategic play, team coordination, and competitive skills. The event showed that esports creates a unique playing field where physical limitations no longer become barriers, and participants emerge as skilled competitors in their own right. Through this initiative, NIP group shows that esports can be a powerful platform for social recognition and acceptance, changing perceptions and encouraging individuals to overcome self-imposed limitations.

As part of its broader commitment to inclusivity, NIP group established a strategic partnership with Wuhan Disabled Persons’ Federation on December 2024. This collaboration laid the foundation for expanding employment opportunities and professional development programs for individuals with disabilities. Through this initiative, NIP group plans to improve workplace accessibility and create supportive career paths, demonstrating its commitment to building an environment where professional development is determined by talent and dedication.

Looking ahead, NIP group strengthen its collaboration with various stakeholders to improve the integration of people with disabilities in the esports industry and promote diversity within the sector. The company remains dedicated to ensuring equal opportunities for all, enabling more players to succeed in esports while contributing to the sustainable development of the digital entertainment ecosystem.

About NIP group

NIP group (NASDAQ: NIPG) is a digital entertainment company created for a growing global audience of gaming and esports fans. The business was formed in 2023 through a merger between the legendary esports organization Ninjas in Pajamas and digital sports group ESV5, which includes eStar Gaming, a world leader in mobile esports. Building on the success of competitive teams with a new mix of business ventures, including talent management, event production, hospitality and sports publishing, NIP group develops transformative experiences that entertain, inspire and connect fans around the world, to expand its global footprint and engage digital-first players where they are. NIP group now there are operations of Sweden, China, Abu Dhabi and Braziland its esports rosters participate in many of the game’s titles at the biggest events around the world.