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PepsiCo, which also operates Frito Lay and Quaker Oats, has published a policy on its site declaring viewpoint neutrality in its media and content buying policies.
“PepsiCo’s content and media buying policies are audience-centric, with the goal of authentically reaching all consumers, and are neutral with respect to state or political or religious views “, the reading policy On the food and beverage giant’s website.
| mark | security | last | change | Change % |
|---|---|---|---|---|
| Pep | PepsiCo Inc. | 148.62 | +0.53 |
+0.36% |
According to an email shared with Fox News Digital, PepsiCo added the language to its site after Alliance Defending Freedom filed a resolution on behalf of a shareholder in Pepsico.
Conservatives rejoice over ‘Jaw Dropping’ meta-censorship announcement: ‘Huge win for free speech’
ADF had alleged in the shareholder resolution that through its time at the Global Alliance for Response Media (GARM), PepsiCo “colluded with Major ad buyers, agencies, industry associations and social media platforms to demonetize platforms, podcasts, outlets and others that expressed unfavorable political and religious views.”
“This is a big win when it comes to shareholders getting involved and trying to hold corporations accountable for censorship,” ADF SVP of Corporate Engagement Jeremy Tedesco told Fox News Digital.
Garm was formed by the World Federation of Advertisers in 2019 as a “global collaboration with agencies, media companies and platforms” to “improve digital security”.
PepsiCo did not respond to requests for comment.
LOS ANGELES, CA – MARCH 8: Pepsi products are displayed for sale at a destination store on March 8, 2022 in Los Angeles, California. (Mario Tama/Getty Images/Getty Images)
GARM was created under the guise of “Digital and Brand Safety” to “address harmful and misleading media environments” and “identify actions that will best protect consumers online, working towards a media environment where the speech, bullying and misinformation”.
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It was suspended Last year after an antitrust lawsuit against her was directed by the owner of X Elon Musk.
“Garm is a small, small, non-profit initiative and the recent allegations that, unfortunately Statement on the reading of the dissolution.
