QVC group, Part of QVC Group, Inc., announced a strategic agreement on Wednesday to host live purchasing flows 24 hours a day, which are presented by QVC Group brands, products and talent on the popular Tiktok social network platform.

QVC Group, which claims to be the original innovative of live purchases, will allow buyers to join -S streams in Lacaia in tiktok anytime.

“It is convenient to us solely to bring our large volume volume, Lives social purchases Experience in Tiktok, an extremely popular platform with more than 170 million users, “said David Rawlinson II, President and CEO of QVC Group, Inc.

QVC announced a strategic agreement to accommodate live purchasing flows 24 hours a day presented by the QVC group brands, products and talent in Tiktok. (QVC)

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Rawlinson added that the company is enthusiastic about sharing its formation of celebrities, hosts, brands and products in the new interactive format.

Since qvc was launched in Tiktok Shop in August 2024, more than 74,000 Tiktok creators have presented QVC items through their videos and streams of shopping The application.

Through the new agreement, QVC Group will make a larger assortment of thousands of brands and products available, according to the statement. The content will also be created solely for Tiktok.

“Live shopping at Tiktok Shop, who combine entertainment, education and trade, is redefining the way people discover and buy products they like,” said Nico Le Bourgeois, head of the North -American Operations of Tiktok Shop. “The HSN and HSN hosts have dominated live shopping for decades and we are happy to bring this entertaining shopping experience in the Tiktok community.”

The initiative aligns with the growth strategy and evolution of the QVC group to become the leader in live social purchases. (QVC)

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Since Tiktok Shop has been launched in the United States in 2023, the number of buyers on the platform has almost tripled almost.

The company said collaboration will allow QVC Group to connect -even more Creators in tiktokthat can share products with its audience.

Since qvc was launched in Tiktok Shop in August 2024, more than 74,000 Tiktok creators have presented QVC items through their videos and streamings on the application. (QVC)

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On its video platforms, including HSN, QVC Group produces more live shopping content than its competitors, 40,000 more hours a year, with 100 more celebrity collaborations and the company’s host creators themselves, according to the statement.

It offers 400,000 products and ships of more than 200 million units per year to customers.

Tiktok did not immediately respond to Fox Business’s comments request.