As the future of TikTok hanging in the balanceXiaohonghshu, better known as RedNote in English, is trying to take advantage of its recent popularity by partnering with US influencers that will help promote the company and bring more Americans to its platform. The Chinese lifestyle and travel app, which has more than 300 million average monthly active users, rose to the top of the US app store charts last week due to TikTok’s ban. came.

In a brief campaign obtained by WIRED, Solare Global, a New York City-based marketing agency, encouraged creators to create sponsored posts for RedNote, featuring videos. themselves telling their followers about the sudden rise of Chinese apps in the US. The brief asked creators to describe “how fun and engaging the app is” and “promote user-friendly design and international appeal.” It also instructs them to share their own RedNote account and encourage their followers to join them on the platform.

Xiaohongshu did not return a request for comment sent to its official WeChat account. Solare Global also did not respond to a request for comment asking how many influencers they have contacted or how much the company expects to pay per post.

The brief seen by WIRED requires creators to return their videos on a 24-hour timeline to ensure they go up by January 17, on the same day the Supreme Court will decide whether the ban on TikTok will take effect two days later. It also stipulates that influencers must leave their videos for a minimum of six months.

Xiaohongshu was founded in 2013 and has long focused on courting China’s domestic audience, especially young women living in big cities. Like TikTok, it revolves around a central algorithm that recommends users an endless stream of posts based on their interests and behavior. But instead of showing people one video at a time, Xiaohongshu presents photo slideshows, text posts, and videos in a grid format.

But perhaps the biggest difference between the two apps is how they handle content moderation. Because it is accessible in China, Xiaohongshu is required to follow strict censorship rules dictated by Beijing. (WIRED previously reported (that Xiaohongshu is scrambling to hire English-speaking moderators to help manage the flood of content posted by Americans.) TikTok, on the other hand, is not available in China. Its parent company, ByteDance, operates a separate video app there called Douyin.

The influx of Americans into Xiaohongshu provides a unique opportunity for people in the US and China to connect on a shared social media platform. Some users have spent hours asking their new overseas pen pals questions about their respective countries and cultures, from what school lunches are like in Wisconsin to what a typical apartment in Chengdu. It now appears that Xiaohongshu is trying to capitalize on the sentiments to promote itself as a positive, global platform.

“The warmth of normal people being kind and curious about each other is the main sentiment out there right now,” the short influencer said. “And we think it’s a beautiful thing.”