“Riddhima didn’t even take even 30 seconds to …”: A Shark Tank India 4, Viraj Bahl says he sold his wife’s house to start vein


In the face of his debut at Shark Tank India in season 4, the founder of Veeba Foods and CEO Viraj Bahl inhabited the start of the sauce brand. Bahl shared his trip to start Veeba Foods in the Pitch Prep series of Shark Tank India.

In this interaction, Bahl recalled the time when he took the risk of starting Veeba after losing all the money in his restaurant business.

“After the restaurant business was closed, I broke completely. There was no money. When I thought I wanted to enter the sauces business, not many spouses agreed on a decision like this,” said Veeba’s founder. .

He revealed that the situation was so terrible that he started his new business by selling his wife’s house to fund the business. He also revealed that his wife took less than 30 seconds to agree on his decision to start a sauces and mayonnaise business.

“I went to my wife and said, ‘Ridhima, I want to sell our house and start a business sauce,’ ‘but it didn’t take even 30 seconds to according to what I wanted to do.’

The founder of Veeba Foods was also called a failed businessman and said he learned from his failures. Bahl, who will soon appear at Shark Tank Indi 4, also made the first years of the sauce and mayonnaise company.

“The first 1-2 years of Veeba were very difficult for me. Any founder shakes when he realizes that he has no money to pay for salaries. ”

He explained that the company’s first order arrived two years after the start of the business. The Pizza Dominos giant approached Veeba with a 70 -ton pizza sauce, after which there was no look at Bahl.

Viraj Bahl declared the Veeba company, after his mother Vibha Bahl in 2013 focused on delivering high quality sauces and mayonnaise.



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