Solero 18 running shoes on a Nike Nike store in New York has thick soles, a $ 150 price preparation charged with the message “made in Vietnam” message.

That last fact is a big problem for Nike’s plans for a turnound under the chief executive Elliott Hill, that this year runners wins other brands. Vietnam has become a global athletic shoe-making center – and it is subjected to some who best punishes US tariffs imposed by US President Donald Trump this Season Week.

Trump says he wants to bring the production of US shores. The analysts say that the higher price is the higher price for trainers, because the US lacks specialized equipment to operate shoes and workers they operate.

The US Nike is beginning to make Vietnam in 1995, through five foot sign factories, which becomes one of the first country investors and contributes to the export of its export and economic growth. The company extends the base of the supplier of its rapidly in the following years and produces thousands of jobs, attracts cheaper labor force.

Nike Now there are 130 fantastic shoe factories that produce Vietnam, clothing and equipment, and the country’s account for its footsteps.

chicken feetGermany-based opposite, earns 39 percent of shoes from the east country.

The new 46 trump tariffs will be placed over 20 percent imports of imports of athletes tetletic, according to the American SweaCl & Footwear Association.

Manufacturers can open trainer factories in new countries, but transfer to the bonds of the foot is usually in two years, Chris Rogers said to the S & P Global Market Intelligence. Companies generally plan such changes in a five-year cycle.

Adam Cochrane, an analyze in Diaysche Bank, suggests Mexico, Brazil, Turkey, and Egypt can be alternatives to Vietnam of manufacturing hubs. However, due to the length of the order contracts in suppliers, about 18 months for any decision to result in identifiable changes in the land.

Also, Trump was imposed to be called called mutual Tariffs in a minimum rate of 10 percent of almost every trade partner. For big hubs ones like China and Indonesia, new rates are more than triple that.

“Find a cheaper market without leaving the planet to be difficult,” says David Marcotte, Senior Vice-President at Consulkon at Kantar.

Nike did not answer a request for commentary. In a quarterly reported on Thursday, the company said: “We have been diagnosed with many external reasons and wasting geopolitical dynamic surgery, new tars, new taxes,

The company last year was appointed HILL As CEO after falling on a sales slump as shoes running out of small sticks like joining the hoka market.

Its shares drove a nearly eight-year low this week as investors get fears of costs related to Trump’s new tariff.

For a footprint, “You have three main paths here from a cost talk statging,” as Dylan Carden, William Blair analyst. “You can keep back to get your suppliers (in) charge you. You can try to push the price of consumers, and you can eat.”

Cochrane’s estimated Adidas and Puma, another German-based brand with several operations to make Vietnam with 20 percent to slow down the hard work on market profits. Both companies can be better than Nike however, as they sell less than the US, he said.

Felix Dennl, an analyst to Metzler Bank, said Adidas “is a good position” for the price increase due to life-style parts and lifestyles of life

Puma, on the other hand, it will find “the more difficult to pass the extra cost”, as efforts to change as a premium shoemaker who has not been faded – one of the reasons for replacement In Puma Chief Executive Brene Freundt on Thursday.

Overall, sporting manufacturers “Scrutinizes their US product utensils”, Dennl said, who dismissed the less beneficial products.

Adidas refuses to comment. Puma meant it has “a multi-of-coment strategy and many of the long-term partners in our supplier file can create many different countries”.

Vietnam received a new investment wave in the first term of Trump in the office, when he began a trading war prompted the companies that operated production from China. Vietnamese legs suppliers are not only local companies, but also groups in South Korea and Taiwanese operating there.

Migration to Vietnam led over its trading in the US at the balloon to $ 123.5bn last year, the third largest after China and Mexican. The White House uses trading balance numbers judge Each “retetcal” country tariff rates.

Cochrane, Deutsche band analyst, says the trainer’s fields can “reduce the number of ordering and revising several products in Europe and China”, which can result in increased competition in regions.

In the US, where 99 percent footwear is imported, Carden said the market would be more like Soviet Unions, when Russian residents were a pretty premium for Levi’s Jeans.

“We’re behind iron curtains,” he said.

Data analysis through Clara Murray