eat Office has partnered Gen Ai ads, amongst other advertising business changes, in a New York City event last Thursday. The company especially introduces a new offering program, the Spotify Ad Exchange (SAX), allowing advertisers to reach the Spotify users through real-time users.

Expanding Six News, Spotify says new collaborations with Google-side with platform, google, party and posite, with Yahoo DSP, adform, etc. “Trade desk is also supported. Sax will provide” full addressability “and measurement capabilities, the company says.

First partners can advertise within the Spotify audio audio, and display music formats across music, with podcast support on the road. Sax is available in US, Canada, Europe, Australia, New Zealand, India, Singapore, Brazil, and Mexico.

In another major announcement, the company includes AI with advertising offers by authorizing audio ads using the Adifified Ads administrator in US and Canada.

Spotify says the use of AI uses does not come further in advertisers.

Changes are set to dealers as a way to reach the reached gen z demographic, accessible streaming service throughout the day, not only when they are engaged in the app and watch the app. The company that puts it Now there are more than 251 million genuine users to serve it.