The NHL only hit a $ 7.7 billion agreement with Rogers, which is more than double the previous contract with the media signals-right they signed a decade ago



Toronto (AP) – NHL communications and Rogers announced a new12-year National Mediego Astraid AstersWednesday in air games on many Canadian platforms.

The agreement, which was first reported on Monday, valued by $ 11 billion dollars in Canada, or nearly $ 7.7 billion. The new deal ran during the 2037-38.

“Based on how the discussions were going and rogers’ resolve us and our resolve to try the partnership work, we actually extended the exclusive negotiating period so that we could get to a point that we were both comfortable,” Commissioner Gary Bettman said at A News Conference About The deal. “Not what I would describe as to argue with the least. I think we have a lot of the same page. We need to be with money, but in the last analysis, we want to be together.”

In Canadian dollars, it costs more than double the previous contract signed in November 2013 costs Rogers $ 5.2 billion in local currency.

Rogers CEO Tony Serverieri says the finances work and keep working on the new deal. The sportsnet, sports network of Rogers, said its income has more than doubled since 2013.

“The sum of the sports content continues to appreciate, and it is actually rooted in the view that continues to grow,” says Sonomerier. “If you look at our NHL agreement over the last decade, seeing increased by 50%

The US Status Agreement in the NBA is 160% from 2016 to 2025 and NHL Status agreement has increased 213% from 2011 to 201% increase in 2014 to 2026.

This is the latest source of league after contracting ESPN and Turner Sports in 2021 for current TV rights and streaming over seven years.

The agreement includes national rights to all platforms, including TV, digital, and stream, for all regular periods, as well as exterior rights for all regional games.

It also includes national rights of all playoff games, the end of Stanley Cup and all special events and Tentpole activities, in all languages.

Authorized with the strategic sub-license for a subset of rights, including national French language and an exclusive national package.

This story originally shown Fortune.com



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