Right-leaning podcasters and influencers helped tip election to president Donald Trumpaccording to a new report.

“Over the past two years, a series of wildly popular podcasts and streamers have cemented themselves as new mainstream sources of information for millions of young people, and are using their perch to rally, according to new Bloomberg analysis These are the ingredients to support Trump and the political right,” Bloomberg writes in Wednesday’s article.

The podcasters and influencers analyzed by Bloomberg were all male and had audiences that were mostly men. The nine podcasters and influencer groups listed are Aden Roth, Andrew Schultz, Neck Boy, Logan Paul, Joe Rogan, Lex Friedman, Patrick Bate David , Sean Ryan and Theo Fung.

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Bloomberg has published a lengthy article covering the importance of right-leaning podcasts and influencers in helping win the election for President Donald Trump. (Joe Rogan’s experience)

Bloomberg summed up the political worldview of these podcasts by presenting the United States as a country “unstable.” soaring inflation” and “Migration Crossing Borders and the Beginning of World War III.”

“The same message was delivered in Trump’s inaugural address on Monday,” Bloomberg wrote. “Now that Trump is back in power, broadcasters are well-positioned to help build support for his political agenda, Turning grievances into policies that extend beyond even Trump’s term.”

The article continued: “The broadcasters’ style is not that of a political pundit, while their conservative topics are sandwiched between sports, masculinity, internet culture, gambling and pranks on a liberal wheel, which makes for a more unpopular view of the speech. political audience.”

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Podcaster Joe Rogan repeatedly talks about how the modern American left has driven out many people with identity politics and unrealistic policies. ((Michael Schwartz/Thread Images))

According to research on change media preferences Bloomberg revealed that Edison’s research found that “nearly 50% of people over the age of 12 listen to podcasts on a monthly basis.”

In one particularly noteworthy example from the 2024 cycle, Rogan’s interview with Trump in the final weeks of the campaign has racked up more than 50 million views on YouTube.

After the election, Bloomberg wrote that influencers “continued to produce videos along the same themes – increasing leeway from the platform for content that once broke the rules, floating to events in the lead-up to the inauguration and the weekend before.”

Their influence, especially with young people political arena. Bloomberg writes that Trump’s political rhetoric coincides with the world’s most popular podcast.

“Trump’s personality and history are compatible with the masculinity of the program,” Alice Marwick, research director at the Data & Society Institute, told Bloomberg.

Comedian Theo von attended President Trump’s inauguration on Monday, January 20. (Jasper Colt-Pool/Getty Images)

“It’s like, don’t be ashamed of your basic masculine desires,” she added. “Don’t let anyone make you feel guilty, don’t let anyone bring you down. You should feel proud and strong, and you too You should follow your critics.”

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