Gurgaon-based co-working space WeWork has come under fire after WeekendInvesting founder and IIT alumnus Alok Jain criticized the company’s sales approach. Jain shared his displeasure on social media platform X, accusing the WeWork sales representative of adopting a towering attitude during an inquiry for office space at the Golf Course Road facility.

In his post, Jain described the experience as unnecessarily intrusive, citing excessive questions about his current office location, staff size and decision-making authority. “The salesman was like typical Mercedes or Land Rover showroom attitude… Hazaar asks questions to judge you,” Jain wrote. “I don’t know what happens to brands…as soon as they get big, customer courtesy doesn’t make sense to them!!”

The post quickly gained traction, racking up more than 90,000 views and prompting a wave of comments, with many users sharing similar experiences. One commenter noted, “Sales processes have checklists, but tone and focus are important. Some salespeople aren’t trained to handle larger accounts.” Another echoed Jain’s frustrations, saying, “His sales have become too cocky in recent years.”

Karan Virwani, CEO of WeWork India, responded with a public apology, acknowledging that the experience did not meet the company’s standards. “Dear Alok, I sincerely apologize for the experience you had with our customer service team,” Virwani wrote. “While our questions are intended to better understand your needs, the manner in which they were conveyed was not acceptable. We are implementing immediate changes to ensure such instances do not occur again.” He invited Jain for a one-on-one conversation to address concerns and improve services.

Despite the apology, the incident has sparked wider discussions about customer service at established brands. Many users noted a perceived decrease in politeness as brands grow, turning what should be a simple query into a frustrating ordeal.