TikTok pledge to its US users last weekend will return for an encore with no clear end. However, it has been joined by several copycats, including X (formerly Twitter). X announced late Sunday night in typical cringy fashion by owner Elon Musk (see here) that its US users now have a dedicated tab for vertical videos.

The new video tab is in the bottom bar of the app represented by the play button icon. In the past, users had to click on a video and then scroll up or down to see more content – ​​this cut down on selecting a starting video. The development adds to X’s existing video push, including its TV app, which is far from impressive.

Bluesky also tried to capitalize on TikTok’s uncertainty by announcing a new vertical feed of videos on Sunday. “We need to get in on the video action, too – Bluesky now has custom feeds for video! Like any other feed, you can choose to pin it or not. Bluesky is yours to customize,” said the company of a post. Users can find trending videos in the Explore tab and pin the feed.