Alexa, you have time for an elevator pitch?

The Fund of Alexa, which began 2015 as a means ofSeeds new startAmazon’s aft-burgeoning voice ecosystem, expands its net beyond its platform. Tech Giant’s ARTure recently announced many new hardware- and Ai-Centric investment EVENCY, with four startups that it backed as part of the extended scope.

Announcement follows Amazonlong expected overhaulOn this alexa platform with a murdered new parts of AI. It also came after Amazon pushed to the foundation model game for the first time in the new family of no Models announced this in December.

Alexa Fund Director Paul Bernard said Alexa’s expanded capabilities offered more paths for stage starts, even if that is fund fund.

“Our mission is not really about the development of Alexa, per se, as it starts to make bets with Amazon fees,” Bernard told Tech Bow. “At the same time, Alexa took many capabilities. The Alexa had ears, Alexa had eyes, participating in related technologies.”

Alexa funds will hide in five new places:

• On-the-go: Bernard said this category drives new devices and sensors ahead of smartphones, as well as AI applications and customers have taken from customers with iOS and app stores. “
• Geneative Media: “There is an AI the YouTubeThere is an AI NetflixAnd we are interested in things that are happening in that place, “says Bernard.
• AI experts: It includes AI agents and chatbots that focus on domains such as education, health and health, and travel.
• Next-generated architecture: Bernard wants to explore what can be done after the current generation of transformer-based models.
• Robotics: To last rough robots and other AI’s physical content.

In the lines, the fund announced new investments in Ninjatech, an assisted assistant at AI AI AI AI AI media generation studio Hedra; Ario, an AI organization’s assistant for parents; and heyboss, a development platform in the code-free app.

In addition to funding, Alexa Fund also offers the Amazon resources, including apes and software in Amazon businesses. But with a company as large as Amazon, do not need a guarantee that other parts of the company do not compete at a given start.

“Amazon’s a Big Company, and oftentimes teams at Amazon don’t know what other teams at Amazon are doing. There’s certain things that are self-evident … areas where it doesn’t make sense for us to be an investor. In most areas, in most areas, Though, it’s very ambiguous, and especially in the world of ai, where so many of these things are going to combine and work together in some complementary way, “Bernard said.

“You will be surprised by the good of the founders of understanding the world complex and that things are very good at working with our companies in our companies.”

Amazon is far from tech company using an arm arm of principles that can fill AI goals. Salesforce AI investment funds have been extended to $ 1 billion in September, OpenII A variety is back With different AI starts, and Cisco rolled its own $ 1 billion Fund in AI in June, among many other similar efforts.

This report was written by Patrick Kulp and Originally published by Tech Brew.

This story originally shown Fortune.com

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