An under-the-radar move in stocks shows a bullish sign for 2025


shopping cart with money background and stock.
Getty; Chelsea Jia Feng/BI
  • Consumer discretionary stocks are outperforming consumer staples in a risk signal for the broader market.

  • Gains in the consumer discretionary sector reflect a strong economy and high consumer confidence.

  • The S&P 500 correlates strongly with discretionary spending during bull market moves.

The stock market is showing an under-the-radar bullish signal that suggests the ongoing recovery will extend into 2025.

The signal is simple, but powerful: the outperformance of risk stocks relative to defensive stocks has reached all-time highs.

Specifically, consumer discretionary stocks have hit new highs when compared to consumer staples stocks.

Consumer discretionary stocks are considered risky because they reflect non-essential spending, while consumer staple stocks satisfy consumer needs.

Consumers are thought to continue to buy products from companies in the consumer staples sector even when the economy is slowing or contracting. At the same time, they reign in their spending on discretionary items in times of economic hardship.

“Defensive stocks tend to lead when there’s trouble and we’re not seeing that,” Ryan Detrick, chief market strategist at Carson Group, told Business Insider. “That’s a good thing.”

Some of the leading companies in the consumer discretionary sector include Amazon, Tesla, Home Depoti McDonald’s. The main companies in the consumer staples sector are costco, Walmarti Procter & Gamblethat sells toilet paper, soap and diapers.

The widening yield gap indicates that investors are comfortable betting that consumers will continue to spend their incomes on goods they don’t necessarily need but want, given that the the economy remains strong.

The performance gap between the two sectors is staggering.

Year-to-date, the consumer discretionary sector is up nearly 3% compared to a 2% decline in the consumer staples sector.

And over the past year, consumer staples are up just 7% compared to a 34% increase in consumer discretionary. Outperformance also continues looking back three and five years. Meanwhile, the S&P 500 is up 2% from last year and up 27% from last year.

From a fundamental perspective, Arun Sundaram, senior equity analyst at CFRA Research, told Business Insider that a strong labor market has boosted consumer discretionary stocks. at the same time, concerns about GLP-1 weight loss drugs have exacerbated the fall in stocks of consumer staples.

“Investors are questioning the long-term impact of breakthrough weight-loss drugs like Ozempic on food and beverage companies, which dominate the consumer staples sector,” Sundaram said.



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