A California women’s group is hosting a free shopping event for Los Angeles fire victims and first responders, focusing on a dozen companies to provide items ranging from clothing to personal care products.

Jessica Lopez, Kelly Lopez, Emily Capretta, Danielle Hutchinson and Michelle Spears have simultaneously raised $100,000 to help families rebuild their lives in a matter of days.

Four of them, including Jessica Lopez, Kelly Lopez and Emily Capretta, initially joined after the Woolsey fire decimated their community and displaced dozens of families. The foursome didn’t have much experience with event planning, but using their knowledge and resources, they provided hot meals, raised $150,000 in funds, and helped give families the supplies they needed to start over.

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After several fires broke out in Los Angeles last week, destroying more than 12,300 homes and buildings and leaving at least 16 dead in their wake, the women’s group started their efforts again. This time they are working along with the non-profit organization, California Strong, which was founded shortly after his first initiative, and the YMCA.

(L to R) Danielle Hutchison, Jessica Lopez, Emily Capretta, Fabienne Garber, Kelly Lopez. Not pictured is Michelle Spears. This is the group of women who come together to help fire victims get supplies and money to rebuild their lives. (Jess Lopez)

In 2018, “we were completely bootstrapped. We didn’t know anything. We weren’t event planners. This isn’t what we do for work. We’re not fundraisers, but we were just ignited by this urgent desire to help,” Jessica said Lopez. FOX business.

Jessica Lopez said they hosted something similar a few years ago. Still, they had the same motivation to help. “Our team said, ‘OK, let’s do it again,'” he said.

On January 18, the group will start the LA Fire Rescue Event at the Capretta Proactive Sports Performance Center in Westlake Village, so families can “get everything they needed to start building back all the things they’ve lost,” Jessica Lopez said.

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Fire victims must first respond to the event.

We want this to be a beautiful moment within the heartbreak

– Emily Capretta

Saturday, between 10:00 a.m. and 2:00 p.m. Pacific time, victims who have lost their homes completely or who cannot stay in their homes due to fire related risks they will have to come and “buy” all the supplies and resources they can physically carry.

Everything is new and donated from great brands like Lululemon, CalPak, Cotton On and from the community.

The productsthey include a variety of items such as clothing, shoes, food, pet food, toiletries, toys and gift cards.

Collecting supplies for the LA fire relief event on January 18th. (Emily Capretta)

The team has also created “swag bags” specifically for first responders who have risked their lives to help save the community. These will be filled with a multitude of products from local and national brands such as Herbalife, Stonefire Grill, Zevia, Autumn Headwear, Next Health Recovery, Celsius, Athletic Nicotine, SANS, Monster Energy and Sann Supplements.

However, the event will also offer a range of on-site recovery services, such as trauma therapists and real estate agents prepared to help with rent and housing. A photographer will also be on site so victims can replace their family photos that were lost during the fire.

There will be service and there will also be music throughout the event.

“When a lot of people lose everything and go to these centers, it’s kind of depressing and demoralizing,” Capretta said. “We want this to be a beautiful moment within the heartbreak.”

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Image of the first relief event following the Woolsey fire in 2018. (Blue Burgundy Photography/Ryan Caliendo)

Capretta said the beauty of it is that so many people in the community have gone out of their way to help. They actually put out a volunteer form to help set up all week and within five minutes the spots were filled. There is currently a waiting list of about 100 people who still want to help.

The group plans to begin distributing the $100,000 funds raised to families in the coming weeks in partnership with the YMCA.

They will use the YMCA process to verify recipients. However, unlike many other groups, Capretta said they have “the resources and the funds to cut the checks immediately.”