By Lisa Richwine and Rollo Ross

LOS ANGELES (Reuters) – As wildfires ravaged parts of Los Angeles this week, real estate agent Jenna Cooper began asking friends for clothes and other items to help those in need.

Her request quickly spread through a network of powerful women. Actors including Sharon Stone and Halle Berry responded, donating sweaters, shoes, dresses, handbags, belts, pajamas and more taken from their own collections.

“I packed my entire closet,” Berry wrote on Instagram. “If you live in the Southern California area, I encourage you to do the same. This is something we can do today.”

Cooper, who also runs a home goods store called +COOP, cleared half the space to create a pop-up shopping experience for evacuees to get what they need. Many Angelenos have lost entire homes in the fires, which were still burning Friday.

Stone spread the word about donations on social media, which helped attract publicity. She and her sister, Kelly Stone, donated clothes, bedding and more, and Kelly volunteered to help shoppers.

“The first thing they need when they come into the store is a hug,” Kelly Stone said. Then he said to the shoppers, “Show me pictures of yourself, how do you dress?” so he can guide them to sweaters or trench coats that reflect their style.

At the store on Friday, a therapy dog ​​named Jackie Robinson greeted people at the door. Inside, they looked at racks of clothes and coats, stacks of denim, shelves of shoes and baskets of handbags.

Offers from fresh underwear packages from Batas (NYSE: ) in new or lightly used Zara clothing and some Gucci and Ferragamo shoes in the mix.

Cooper said he has received donations and volunteer support from power players throughout Los Angeles, including actors, executives, lawyers, restaurant owners and mothers. His network of New York real estate agents sent gift cards, he said.

A Hollywood stylist arrived with two large bags of items from her closet and enlisted to help organize the store for weekend shoppers.

“I’ve known people who’ve lost everything, and even people I didn’t know were devastated,” said Lisa Cera, who has worked with celebrities including the Kardashians and Lenny Kravitz. “I decided I’d take whatever I could.”

Ellen Bennett picks out items for her 72-year-old mother, who lost her home in Eaton (NYSE:) fire on the east side of Los Angeles. Bennett said she opted for “the basics,” including socks, a sweater, pants, a jacket and a pair of running shoes.

“She left her home with her dog and a bag and just a few things. She thought she was going to come back,” Bennett said of her mother, adding, “It’s so special and beautiful that in this time of tragedy, the people rose up. and helped each other.”

Store owner Cooper said he helped a man find a pair of sneakers so he could run on the beach, something he hasn’t done since the fire broke out. He said he was overwhelmed by the response to his idea to help.

“This is a city of love, and everyone wants to support each other,” Cooper said.